Monday, February 24, 2020

The Strategic Marketing Plan for Spicy Toddy Wine Essay

The Strategic Marketing Plan for Spicy Toddy Wine - Essay Example The important USP is the introduction of preferential selling days, on selected weekends and holidays, with attractive offers to improve the sales during the weekend and holiday tours. Also an excellent network of sales distribution channels to support the sales outlet is also envisaged in the process. Long-term success depends on having satisfied pool of customers and hence customer retention initiatives also have a major role in the promotion of Spicy Toddy Wine. The primary sales outlets are the key places where the youth is expected to spend considerable amount of time during their leisure. The adventure sport centers, beaches, movie halls and commercial places are the locations where the Spicy Toddy Wine would prefer to consolidate its sales. The distribution channels would be tailored appropriately to support the sales at this location. Though the sugar syrups are reported to have stored for more than a year without any damage, the health consciousness of the population could result in the intuition of avoiding the products with the extended shelf life (, n.d.). Thus the concentrated selling points with the necessary promotions would demand a highly efficient distribution channels to support the sales. The channels of distribution are also created to ensure a proper supply linkage to the prime tourist places where the product would be pushed as an exclusive product of the region. Further, the logistics in distribution is planned very carefully (Kotler and Armstrong, 2001). The entire chain starts with primary processing centers located in prime palm growing regions. The natural toddy pooled from local producers is processed to remove any microbial contaminants and checked for its purity and product acceptability as per the FDA regulations. The quality control team has diverse role like ensuring the quality at all processing and bottling centers and quality at the delivery locations. The quality assurance is more rigorous in the places where wine vending machines are installed. The packing for delivery is also undertaken in variety of ways. From the small sachets for a fast moving individuals, special tour pack which have better bottle in tamper free boxes to prevent any damage in long journeys and home buyer pack which are targeted at home based users. The packed goods are carried to the exclusive sales points being operated in the specially designed chilled vans to prevent any damage to the product. The inventory updating is scheduled for Fridays based on the sales forecast received from sales team. The beer vending machine placed at prime locations are operated only on weekends and holidays. They are refilled on Fridays and emptied and cleaned on Mondays. The vending machine refill operations are managed by a different team as it demands sophistication and better quality in its handling. In addition, the exclusive weekend parlors are the special centers which were set up to monitor the direct sales and to understand the buying behavior of customers and h ence to develop means to improve the delivery. Marketing Mix: Customer Relationship Management Retention of customers in the most difficult part in the business of wines

Saturday, February 8, 2020

The life of a Geriatric Person Research Paper Example | Topics and Well Written Essays - 750 words - 1

The life of a Geriatric Person - Research Paper Example Although they were not poor, they did not enjoy the luxuries of life. Education was the most important thing for her mother. She said that if she wanted a new dress, her mom would ask her, â€Å"What is more important, the dress or being able to go to school?† This question has made her realize the value of education. Often, she said, she would ask the same question to her grandchildren who would ask for the latest gadget from their parents. She hopes that her grandchildren too would realize the importance of education. In order to graduate in college, she had to take odd jobs since her father passed away when she was just in high school. Her mother could not afford to pay for their schooling. She worked as a sales clerk at a bookstore. It was this job that developed her love for books. During lean hours at the store, she would often get a book to read. This job also was also instrumental in her pursuit for a college degree. At age 22, she married the love of her life, Roger who was a classmate from college. She had eight wonderful children from the marriage. Even with eight children, she was able to balance her time as a wife, mother and a supervisor at a multi-national company. She considered her life at that time difficult because financial problems would always set in. Her husband was an ordinary salesman and her earnings as an employee was not enough to feed eight children. It was not easy, but with God’s help, they always survived whatever crisis they faced. But in 1980, the greatest tragedy happened to her. Roger suddenly died of a heart attack. She said that was the lowest point in her life. She was left alone to support her children who were all still in school, except for one who was working already. But again, relying on God’s help and the support of her family, she was able to overcome that obstacle. She is now savoring the fruits of her labor. She now has eight professional ch ildren. All are happily married and

Wednesday, January 29, 2020

Issues and Traditions of Judaism, Christianity, and Islam Essay Example for Free

Issues and Traditions of Judaism, Christianity, and Islam Essay Religion takes on many different forms and there are several definitions in as many languages used to describe the practices. For the purposes of this paper, the following basic definition will be used. Religion is the belief in and reverence for a supernatural power or powers regarded as creator and governor of the universe. Also, a personal or institutionalized system grounded in such belief and worship (Company, 2000). This paper will examine three major religions of today: Judaism, Christianity, and Islam. An attempt will be made to identify the top two current issues each religion faces as well as look at two sacred traditions and study the significance and major characteristics of each. Judaism Judaism is monotheistic in nature and has been described as a religion, a race, a culture, and a nation. All of these descriptions have some validity to them but Judaism is best described by some as an extended family (Rich, 2006). This extended family consists of four movements Reform, Conservative, Orthodox, and Reconstructionist. All of which, still find themselves victims of discrimination known as anti-Semitism which is based on stereotypes and myths and often invokes the belief that Jews have extraordinary influence with which they conspire to harm or control society. For those Jews living in the Middle East there is also the very real danger and threats from a powerful country possibly in possession of nuclear weapons. The president of Iran threatened them publicly with annihilation. Discrimination and threats of violence Jews are a very real part of Jewish life but there are just as many positive popular time honored traditions that exists still today. One of which is the wedding tradition. The tradition begins with the husband signing a Ketabuh, the groom’s marital contractual obligation to the bride. The groom is then led to the Chuppah, a tarp this symbolizes their future home together. The bride is led in with singing and dances and then she circles the groom seven and comes to stand to the right of him. After several additional steps the marriage is blessed and ends in a wedding feast. Another Jewish tradition performed prior to Yom Kippur is called the ceremony of kapparot. The practice was first discussed at the beginning of the ninth century. It was believed that the sins of an individual could be transferred to a fowl, a rooster for men and a hen for women. The fowl was to be held over the head and swung in a circle three times while the following was spoken: This is my exchange, my substitute, my atonement; this rooster (or hen) shall go to its death, but I shall go to a good, long life, and to peace. (Schwartz, 2009) The fowl was then donated to the poor and hoped to take on any misfortune that might have occurred to the one who took part in the ritual. The primary sacred text used by the Jews is the Torah. Christianity is currently noted to be the largest religion in the world today, with around two billion followers. Christian beliefs center on the life, death, burial, and resurrection of Jesus Christ as the son of God. Jesus’ teachings focused on the kingdom of God, love of God, and love of one another. Today there are many different views his teachings and the meaning of some forms of love. One of the most controversial topics in the faith today is that of practicing homosexuality. The Christian bible stems from the Jewish sacred text which banned homosexuality of any kind. The bible even talks of God destroying two cities over homosexual behavior (Clark, 2009). Today many leaders condone the behavior and some are even practicing it themselves. While homosexuality may serve as a religious divider here in the U. S. , persecution is served cold as a divisionary disabling tactic abroad. It is the number one issue facing many Christians today, outright discrimination as in the case with Jews as mentioned earlier. In countries such as Iraq, Afghanistan, China, Saudi Arabia, and others Christians are being martyred because of their refusal to denounce Christianity. Everyday there are approximately 465 people killed because they will not give up their faith in Jesus (Dearmore, 2009). Most Christians in the U. S. attend a church service of some kind one to three times a week. This is a time honored tradition, just as the wedding tradition is in Judaism. The reason behind this is to participate in a time of fellowship with one another. Normally, the tradition includes worship service, private and corporate prayer, the study and reading of scriptures, and collection of tithes and offerings. There is also the coming together for celebration of special holidays. The most important Christian holiday is Easter, the celebration of the resurrection of Christ and Christmas the celebration of his birth. Christian practices differ by denomination. Easter is a central theme for most if not all denominations. The origin of the word â€Å"Easter† is not certain but it was probably derived from Estre, an Anglo-Saxon goddess of spring (Dreamweaver, 2009). It is a celebration of the central event of the Christian faith, the belief that Jesus rose from the dead on the third day following his death and burial. It is the oldest Christian holiday and the most important day of the church year. There is evidence that the resurrection used to be celebrated every Sunday until some point in the first two centuries when it was agreed to move it to once a year. The sacred text of Christianity is the Bible. Islam The Islamic religion is monotheistic in nature; they follow one God named Allah. The primary meaning of Islam is peace and the prime message is the Unity of God. Islam identifies Jesus and John the Baptist as prophets. They also believe that there will be no other prophet after the prophet Muhammad. One of the primary concerns facing the Muslim community still today is retribution after the terrorists’ attacks of 11 Sept 2001. Many Islamic followers faced discrimination on all fronts because of the fear of their culture and religious stereotyping (Clark, 2009). The attacks on American soil left a scary imprint of terror in the minds and hearts of many. The media portrayal added fuel to the fire and did nothing to ease the tensions caused by the scary pictures of death left behind. Unfortunately, there is also the fight with fundamentalist ideology and division among their own religious sects. Some groups are teaching others to hate Jews, Christians, and Americans as well as others. In the midst of this hate is a tradition of peace and goodwill towards others. One of the most important traditions is the observance of the Five Pillars of Islam. This involves witnessing to the fact that there is none worthy of worship except Allah. The second pillar is Salat, facing toward Mecca, the Holy Land of Muhammad, five times a day and kneeling in prayer. The third pillar is Alms giving, which encompasses giving charitably to other Muslims. The fourth is the performance of a pilgrimage to Mecca at least once in their lifetime. Last is to observe fasting during Ramadan. Muslims normally worship in Mosque; they kneel prostrate on small prayer rugs. The rugs may look to be small oriental carpets. Muslims kneel as a sign of humility before God. There is only one requirement that the place of prayer be clean. The rug is approximately one meter in length just long enough for an adult to fit on comfortably. When prayer time comes the rug is placed on the ground with the top pointed in the direction of Mecca, Saudi Arabia. After prayer the rug is immediately folded and put away until next time. The Arabic word for a prayer rug is sajada, which comes from the same root word (SJD) as masjed (mosque) and sujud (prostration) (Huda, What are prayer rugs, and how are they used by Muslims? ). This paper discussed three major religions of today and two current issues that they face. It also examined the characteristics of some of their valued traditions. Judaism, Christianity, and Islam all have one central theme in common besides the discrimination they all endure; they are all monotheistic in nature. They all believe in their own sacred text, their own version of truth. References

Tuesday, January 21, 2020

Antibiotic Resistance Essay -- Medicine Science Papers

"Antibiotic Resistance" I. Abstract When penicillin was first administered in 1943, it proved to be extraordinary at wiping out nasty cases of syphilis, tuberculosis, gonorrhea, and meningitis infection. With the threat of these deadly infections in ‘check,’ pharmaceutical industries then cut back on their research to discover even more effective antibiotics. This new-found medical confidence inspired patients to merrily run to the clinic to get penicillin prescriptions for everything from nausea and diarrhea to running nose and sneezing, and doctors to happily prescribe the ‘miracle drug.’ However, microorganisms are now evolving and developing unprecedented resistance to penicillin and other once potent drugs, like vancomyocin. Currently, vancomyocin is the most potent drug on the market, and  ¼ of all enterococci are resistant to it ("A New Gap†¦," 1997). In the April 28, 1994 issue of the New England Journal of Medicine, researchers identified a bacteria that was resistant to all antibiotics (Lewis, 1997). The number of resistant strains of bacteria are rapidly growing, and a panic is beginning to spread in the medical field, as it has been caught ‘off-guard’ by the most recent developments. It takes decades to develop new antibiotics, and the pharmaceutical industries have spent the last few decades focusing on other concerns. Even though our arsenal of antibiotics is diminishing, it is clear that there will be no new ‘miracle drugs’ for quite some time. Since we will soon run out of effective antibiotics, we must do what we can to preserve the potency of our current resources. This paper will provide a background on how antibiotics work and also on the mechanism by which bacteria acquire resistance. Also part ... ...bson, David. (1997b). How does resistance occur? [Online] Available: King, John W. M.D. (1997). Antibiotic Resistance. [Online] Available: Lewis, Ricki PhD. (1997). The Rise of Antibiotic-Resistant Infections. [Online] Available: Nemecek, Sasha. (1997, Feb). Beating Bacteria. Scientific American, 38-39. (1997, June). A New Gap In The Antibiotic Arsenal. Science News, 151, 348. (1996, May). Reducing Antibiotic Resistance. Nature, 381, 120-121. Smaglik, Paul. (1997, May 17). Proliferation of Pills. Science News, 151, 310-311. Thompson, Clare. (1997, June 8). False Economies Breed Superbugs. New Scientist, 6. Travis, John. (1996, June 1). Biological Warfare. Science News, 149, 350-351.

Monday, January 13, 2020

Metamorphosis and the Yellow Wallpaper Essay

Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Franz Kafka’s â€Å"Metamorphosis† contain many similarities. They both have the common theme of the deterioration of the main character’s life and mind, as well as the theme of the ostracism of outcasts in society. They also both deal with the main characters gaining a freedom through the demise of their previous lives. The woman in â€Å"The Yellow Wallpaper† is slowly deteriorating in mental state. When she first moves into the room in the old house, the wallpaper intrigues her. Its pattern entrances her and makes her wonder about its makeup. But slowly her obsession with the wallpaper grows, taking over all of her time. She starts to see the pattern moving, and imagines it to be a woman trapped behind the wallpaper. The total deterioration of her sanity is reached when she becomes the woman she imagined in the wallpaper and begins creeping around the room. Similar to the woman in Gilman’s story, Gregor, in â€Å"The Metamorphosis,† watches as his life slowly deteriorates. He woke up one morning to find himself to have taken the shape of a bug. But early on he tried to continue in his normal activities; he focused on how he was going to make it to the train station so he did not miss his train, and how his employer would be upset with his absence from work. Then he begins to realize that he is a bug, and he cannot live his life the same way he used to. His sister begins to take care of him, and he loses touch with everything human that he used to know. His mother and father take away all of his furniture and other possessions. Gregor’s family come to the agreement that the bug must be eliminated, it was not†¦

Sunday, January 5, 2020

Trickster Tales Are An Important Part Of The Native...

Trickster tales have been an important part of the Native American culture for hundreds of years. Trickster tales are an oral storytelling tradition and are continuously passed down from generation to generation of Native American Indians. American Indians enjoy listening and telling trickster tales because it is a fun and interesting way to tell a story with a valuable lesson. In many tales, the trickster has a name associated with an animal, and a majority of listeners assume they are animals; however, in some tales, characteristics may appear more human-like. Trickster tales allow Native American cultures to use their imagination and thoroughly understand the moral lessons presented in the tales, and therefore may help with one’s†¦show more content†¦The beginning of the story starts with the trickster wandering around aimlessly and encountering a little fox. The fox told the trickster â€Å"the world is going to be a difficult place to live in and I am trying to find some clean place to dwell† (105). The trickster replied to the little fox that he was looking for a place to live as well, and they should look together. As they were looking for a place, they encountered a jaybird and a nit, who were also looking for a place to live. After traveling for some time, they eventually found a lovely place with beautiful land and decided to settle there and built a lodge. Unfortunately, paradise came to an end when winter approached and they had nothing left to eat. The trickster however, had a plan to visit a nearby village and disguise himself as a woman and marry the chief s son who was killing many animals for food. They all agreed the plan was brilliant and could live happily in peace until spring came. Moreover, the trickster disguised himself as a woman by taking an elk’s liver and making a vulva from it. He them proceeded to take the elk’s kidneys and make breasts from them, as well as putting on a woman’s dress. E ventually, the trickster transformed into a pretty woman and decided to have intercourse with the fox, jaybird, and nit to impregnate himself. He went to the village and it was announced that he came for the court of the chief’s son, which was inappropriate manner since the son should haveShow MoreRelatedCoyote and Bear1478 Words   |  6 PagesThe Native American tale of Coyote and Bear, originally translated from oral tradition in nineteen six by G. A. Dorsey in the book The Pawnee, Mythology, Part I, tells us the story of Coyote who accidentally meets Bear, and in order to protect himself from being killed by Bear, starts to make up self praising stories to impress Bear. Eventually, Coyote convinces Bear, but after a few hesitant moves, Bear realizes that Coyote was lying. The tale then, ends up with the murder of Coyote by Bear. TheRead MoreExplore the Role of the Trickster Figure in Native American Literature2123 Words   |  9 PagesWho is the trickster figure in Nati ve American culture? What roles do the tricksters play? Drawing on the readings we have done so far for this course, explore what types of language or symbols the trickster is associated with and their relation to cultural values. In your answer, be sure to consider how the trickster figure relates to native American oral culture (the role of ‘stories’ for example). It sounds simple enough to consider the role of the trickster in Native American culture, but examinationRead MoreMy Favorite Stories From Trickster : Waynaboozhoo And The Geese And How Alligator Got His Brown1939 Words   |  8 PagesIn this paper, I will compare two of my favorite stories from Trickster: Waynaboozhoo and the Geese and How Alligator Got His Brown, Scaly Skin. These two stood out from the others as strong tales with clear and powerful messages. After I compare the two plots, I will discuss the relevant parts of the respective cultures from which these stories originated. One of three reasons I like these two stories is that they are both very concise, direct, and to the point. Let’s use How Alligator Got HisRead MoreWhen It Comes To Folktales, Fairytales, Legends, Myths,1733 Words   |  7 Pagesmental library. These are tales that I can pull out and tell on a moment’s notice. My library has stories from all over Europe, including obscure or not well known stories such as â€Å"Brother and Sister† (a German tale), â€Å"The White Snake† (a German tale), â€Å"Cap o’ Rushes† (an English tale), and â€Å"Bluebeard† (a French tale) that I can recall and tell to others at the drop of a dime. I know a few from Asia, like â€Å"Father Frost† (a Russian tale) and â€Å"The Stonecutter† (a Chinese tale). I am even familiar withRead MoreNo One Hears Words on a Page: The Native American Oral Tradition1021 Words   |  5 Pages The impact of contemporary Native American authors is not diminished b y the fact they fail to fully transcribe tales of the oral tradition into an equally successful literary story. The basic elements of the oral tradition are technically adhered to but the interaction between audience and the teller is absent. The lack of personal interaction with the histories and ethical tales changes the culture of Native Americans. Literary stories are generally published for public consumption. The publicRead MoreNative American Art : Understanding Native Oral Traditions3428 Words   |  14 PagesNative American Art: Understanding Native Oral Traditions Princess Edobor ARHI 367 In our world today there are many books and computer hard drives filled with the most current world histories. However, unlike the people of the west, the Native Americans did not keep chronological record of their past history.11 Since the Native Americans have no written histories, most of the history about their past come to us in form of stories passed down from their ancestors through generations. In order forRead MoreRavens Symbolic Meaning to the Inuit2201 Words   |  9 Pagesinto Ravens Symbolic Meaning to the Inuit: Contextual Analysis of Indigenous Mythology Raven was an incredible animal to the Native North American Inuit culture; he was extremely symbolic in many ways. One of the most important things Raven could do was transform; he was the barrier of magic to many, being able to transform could bring happiness to everyone. The Inuit culture believed that Raven could heal many due to his magic and great level of intelligence. Raven is the keeper of secrets, andRead MoreCoyote in Native Mythology: Thomas Kings The One About Coyote Going West4576 Words   |  19 PagesThomas Kings The One About Coyote Going West encompasses a Cherokee variant on Native Creation, the role of Coyote, the effect of white people on Natives, and a moral lesson classic to Native mythology. Also prevalent is the clichà ©d dont fix it if it aint broke idea wherein matters of concern deteriorate when tampered with. Cherokee are a Native American tribe who mainly live in the southeastern United States and in Oklahoma. They believe that are two classes of the thunder beings, thoseRead MoreEssay about Ancient Native American Traditions1474 Words   |  6 PagesAncient Native American Traditions The novel Reservation Blues does not describe or deal with real Indians. The real Native Americans were forever destroyed by the government the second that they set foot upon the makeshift reservation. That very second saw the perish of all the age-long values and traditions that, before that moment, defined, raised, and watched over every Indian boy and girl, every Indian husband and wife, and every Indian father and mother. The U.S. government easilyRead MoreTotem And The Coyote Columbus Story By Thomas King1288 Words   |  6 Pages The two stories ‘Totem’ and ‘The Coyote Columbus Story’ written by Thomas King are about the Aboriginal people of North America. Thomas King revisits the history of the Native American people in his stories and tells them in a symbolic and metaphorical manner, with his simple touch of humour. The stories â€Å"Totem† and â€Å"The Coyote Columbus Story† are based on historical events, where in they describe the real historical events which have occurred, rather than the ones written down otherwise. The

Saturday, December 28, 2019

Swot of Sika Group - 8937 Words

Sika Group Sika Group - Financial and Strategic Analysis Review Reference Code: GMDCH25387FSAS Publication Date: MAR 2009 Company Snapshot Key Information Sika Group, Key Facts Web Address Financial year-end December Number of Employees 12,900 Swiss Stock Exchange SIK Source: Annual Report, Company Website, Primary and Secondary Research Global Markets Direct Company Overview Sika Group (Sika) is a globally integrated groupengaged in the field of specialty chemicals. Theoperations of the company are divided into twobusiness divisions namely the construction divisionand the industry division. Sika offers processingmaterials, which are used in sealing, bonding,damping, reinforcing and protecting†¦show more content†¦.................................................................................................................................................................................................................................4 Business Description..........................................................................................................................................................................................................4 Major Products and Services..............................................................................................................................................................................................6 Overview......................................................................................................................................................................................................................6 History.......................................................................................................................................................................................................................................7 SWOT Analysis Overview.........................................................................................................................................................................................................8