The Strategic Marketing Plan for Spicy Toddy Wine Essay

The Strategic Marketing Plan for Spicy Toddy Wine - Essay Example The important USP is the introduction of preferential selling days, on selected weekends and holidays, with attractive offers to improve the sales during the weekend and holiday tours. Also an excellent network of sales distribution channels to support the sales outlet is also envisaged in the process. Long-term success depends on having satisfied pool of customers and hence customer retention initiatives also have a major role in the promotion of Spicy Toddy Wine. The primary sales outlets are the key places where the youth is expected to spend considerable amount of time during their leisure. The adventure sport centers, beaches, movie halls and commercial places are the locations where the Spicy Toddy Wine would prefer to consolidate its sales. The distribution channels would be tailored appropriately to support the sales at this location. Though the sugar syrups are reported to have stored for more than a year without any damage, the health consciousness of the population could result in the intuition of avoiding the products with the extended shelf life (foodbanter.com, n.d.). Thus the concentrated selling points with the necessary promotions would demand a highly efficient distribution channels to support the sales. The channels of distribution are also created to ensure a proper supply linkage to the prime tourist places where the product would be pushed as an exclusive product of the region. Further, the logistics in distribution is planned very carefully (Kotler and Armstrong, 2001). The entire chain starts with primary processing centers located in prime palm growing regions. The natural toddy pooled from local producers is processed to remove any microbial contaminants and checked for its purity and product acceptability as per the FDA regulations. The quality control team has diverse role like ensuring the quality at all processing and bottling centers and quality at the delivery locations. The quality assurance is more rigorous in the places where wine vending machines are installed. The packing for delivery is also undertaken in variety of ways. From the small sachets for a fast moving individuals, special tour pack which have better bottle in tamper free boxes to prevent any damage in long journeys and home buyer pack which are targeted at home based users. The packed goods are carried to the exclusive sales points being operated in the specially designed chilled vans to prevent any damage to the product. The inventory updating is scheduled for Fridays based on the sales forecast received from sales team. The beer vending machine placed at prime locations are operated only on weekends and holidays. They are refilled on Fridays and emptied and cleaned on Mondays. The vending machine refill operations are managed by a different team as it demands sophistication and better quality in its handling. In addition, the exclusive weekend parlors are the special centers which were set up to monitor the direct sales and to understand the buying behavior of customers and h ence to develop means to improve the delivery. Marketing Mix: Customer Relationship Management Retention of customers in the most difficult part in the business of wines

The life of a Geriatric Person Research Paper Example | Topics and Well Written Essays - 750 words - 1

The life of a Geriatric Person - Research Paper Example Although they were not poor, they did not enjoy the luxuries of life. Education was the most important thing for her mother. She said that if she wanted a new dress, her mom would ask her, â€Å"What is more important, the dress or being able to go to school?† This question has made her realize the value of education. Often, she said, she would ask the same question to her grandchildren who would ask for the latest gadget from their parents. She hopes that her grandchildren too would realize the importance of education. In order to graduate in college, she had to take odd jobs since her father passed away when she was just in high school. Her mother could not afford to pay for their schooling. She worked as a sales clerk at a bookstore. It was this job that developed her love for books. During lean hours at the store, she would often get a book to read. This job also was also instrumental in her pursuit for a college degree. At age 22, she married the love of her life, Roger who was a classmate from college. She had eight wonderful children from the marriage. Even with eight children, she was able to balance her time as a wife, mother and a supervisor at a multi-national company. She considered her life at that time difficult because financial problems would always set in. Her husband was an ordinary salesman and her earnings as an employee was not enough to feed eight children. It was not easy, but with God’s help, they always survived whatever crisis they faced. But in 1980, the greatest tragedy happened to her. Roger suddenly died of a heart attack. She said that was the lowest point in her life. She was left alone to support her children who were all still in school, except for one who was working already. But again, relying on God’s help and the support of her family, she was able to overcome that obstacle. She is now savoring the fruits of her labor. She now has eight professional ch ildren. All are happily married and