Tuesday, January 21, 2020

Antibiotic Resistance Essay -- Medicine Science Papers

"Antibiotic Resistance" I. Abstract When penicillin was first administered in 1943, it proved to be extraordinary at wiping out nasty cases of syphilis, tuberculosis, gonorrhea, and meningitis infection. With the threat of these deadly infections in ‘check,’ pharmaceutical industries then cut back on their research to discover even more effective antibiotics. This new-found medical confidence inspired patients to merrily run to the clinic to get penicillin prescriptions for everything from nausea and diarrhea to running nose and sneezing, and doctors to happily prescribe the ‘miracle drug.’ However, microorganisms are now evolving and developing unprecedented resistance to penicillin and other once potent drugs, like vancomyocin. Currently, vancomyocin is the most potent drug on the market, and  ¼ of all enterococci are resistant to it ("A New Gap†¦," 1997). In the April 28, 1994 issue of the New England Journal of Medicine, researchers identified a bacteria that was resistant to all antibiotics (Lewis, 1997). The number of resistant strains of bacteria are rapidly growing, and a panic is beginning to spread in the medical field, as it has been caught ‘off-guard’ by the most recent developments. It takes decades to develop new antibiotics, and the pharmaceutical industries have spent the last few decades focusing on other concerns. Even though our arsenal of antibiotics is diminishing, it is clear that there will be no new ‘miracle drugs’ for quite some time. Since we will soon run out of effective antibiotics, we must do what we can to preserve the potency of our current resources. This paper will provide a background on how antibiotics work and also on the mechanism by which bacteria acquire resistance. Also part ... ...bson, David. (1997b). How does resistance occur? [Online] Available: http://www3.hmc.edu/~dgibson/antibiotics/resistance.html. King, John W. M.D. (1997). Antibiotic Resistance. [Online] Available: http://www.ccm.Isumc.edu/bugbytes/bb-v2n13.htm. Lewis, Ricki PhD. (1997). The Rise of Antibiotic-Resistant Infections. [Online] Available: http://www.fda.gov/fdac/features/795_antibio.html. Nemecek, Sasha. (1997, Feb). Beating Bacteria. Scientific American, 38-39. (1997, June). A New Gap In The Antibiotic Arsenal. Science News, 151, 348. (1996, May). Reducing Antibiotic Resistance. Nature, 381, 120-121. Smaglik, Paul. (1997, May 17). Proliferation of Pills. Science News, 151, 310-311. Thompson, Clare. (1997, June 8). False Economies Breed Superbugs. New Scientist, 6. Travis, John. (1996, June 1). Biological Warfare. Science News, 149, 350-351.

Monday, January 13, 2020

Metamorphosis and the Yellow Wallpaper Essay

Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Franz Kafka’s â€Å"Metamorphosis† contain many similarities. They both have the common theme of the deterioration of the main character’s life and mind, as well as the theme of the ostracism of outcasts in society. They also both deal with the main characters gaining a freedom through the demise of their previous lives. The woman in â€Å"The Yellow Wallpaper† is slowly deteriorating in mental state. When she first moves into the room in the old house, the wallpaper intrigues her. Its pattern entrances her and makes her wonder about its makeup. But slowly her obsession with the wallpaper grows, taking over all of her time. She starts to see the pattern moving, and imagines it to be a woman trapped behind the wallpaper. The total deterioration of her sanity is reached when she becomes the woman she imagined in the wallpaper and begins creeping around the room. Similar to the woman in Gilman’s story, Gregor, in â€Å"The Metamorphosis,† watches as his life slowly deteriorates. He woke up one morning to find himself to have taken the shape of a bug. But early on he tried to continue in his normal activities; he focused on how he was going to make it to the train station so he did not miss his train, and how his employer would be upset with his absence from work. Then he begins to realize that he is a bug, and he cannot live his life the same way he used to. His sister begins to take care of him, and he loses touch with everything human that he used to know. His mother and father take away all of his furniture and other possessions. Gregor’s family come to the agreement that the bug must be eliminated, it was not†¦

Sunday, January 5, 2020

Trickster Tales Are An Important Part Of The Native...

Trickster tales have been an important part of the Native American culture for hundreds of years. Trickster tales are an oral storytelling tradition and are continuously passed down from generation to generation of Native American Indians. American Indians enjoy listening and telling trickster tales because it is a fun and interesting way to tell a story with a valuable lesson. In many tales, the trickster has a name associated with an animal, and a majority of listeners assume they are animals; however, in some tales, characteristics may appear more human-like. Trickster tales allow Native American cultures to use their imagination and thoroughly understand the moral lessons presented in the tales, and therefore may help with one’s†¦show more content†¦The beginning of the story starts with the trickster wandering around aimlessly and encountering a little fox. The fox told the trickster â€Å"the world is going to be a difficult place to live in and I am trying to find some clean place to dwell† (105). The trickster replied to the little fox that he was looking for a place to live as well, and they should look together. As they were looking for a place, they encountered a jaybird and a nit, who were also looking for a place to live. After traveling for some time, they eventually found a lovely place with beautiful land and decided to settle there and built a lodge. Unfortunately, paradise came to an end when winter approached and they had nothing left to eat. The trickster however, had a plan to visit a nearby village and disguise himself as a woman and marry the chief s son who was killing many animals for food. They all agreed the plan was brilliant and could live happily in peace until spring came. Moreover, the trickster disguised himself as a woman by taking an elk’s liver and making a vulva from it. He them proceeded to take the elk’s kidneys and make breasts from them, as well as putting on a woman’s dress. E ventually, the trickster transformed into a pretty woman and decided to have intercourse with the fox, jaybird, and nit to impregnate himself. He went to the village and it was announced that he came for the court of the chief’s son, which was inappropriate manner since the son should haveShow MoreRelatedCoyote and Bear1478 Words   |  6 PagesThe Native American tale of Coyote and Bear, originally translated from oral tradition in nineteen six by G. A. Dorsey in the book The Pawnee, Mythology, Part I, tells us the story of Coyote who accidentally meets Bear, and in order to protect himself from being killed by Bear, starts to make up self praising stories to impress Bear. Eventually, Coyote convinces Bear, but after a few hesitant moves, Bear realizes that Coyote was lying. The tale then, ends up with the murder of Coyote by Bear. TheRead MoreExplore the Role of the Trickster Figure in Native American Literature2123 Words   |  9 PagesWho is the trickster figure in Nati ve American culture? What roles do the tricksters play? Drawing on the readings we have done so far for this course, explore what types of language or symbols the trickster is associated with and their relation to cultural values. In your answer, be sure to consider how the trickster figure relates to native American oral culture (the role of ‘stories’ for example). It sounds simple enough to consider the role of the trickster in Native American culture, but examinationRead MoreMy Favorite Stories From Trickster : Waynaboozhoo And The Geese And How Alligator Got His Brown1939 Words   |  8 PagesIn this paper, I will compare two of my favorite stories from Trickster: Waynaboozhoo and the Geese and How Alligator Got His Brown, Scaly Skin. These two stood out from the others as strong tales with clear and powerful messages. After I compare the two plots, I will discuss the relevant parts of the respective cultures from which these stories originated. One of three reasons I like these two stories is that they are both very concise, direct, and to the point. Let’s use How Alligator Got HisRead MoreWhen It Comes To Folktales, Fairytales, Legends, Myths,1733 Words   |  7 Pagesmental library. These are tales that I can pull out and tell on a moment’s notice. My library has stories from all over Europe, including obscure or not well known stories such as â€Å"Brother and Sister† (a German tale), â€Å"The White Snake† (a German tale), â€Å"Cap o’ Rushes† (an English tale), and â€Å"Bluebeard† (a French tale) that I can recall and tell to others at the drop of a dime. I know a few from Asia, like â€Å"Father Frost† (a Russian tale) and â€Å"The Stonecutter† (a Chinese tale). I am even familiar withRead MoreNo One Hears Words on a Page: The Native American Oral Tradition1021 Words   |  5 Pages The impact of contemporary Native American authors is not diminished b y the fact they fail to fully transcribe tales of the oral tradition into an equally successful literary story. The basic elements of the oral tradition are technically adhered to but the interaction between audience and the teller is absent. The lack of personal interaction with the histories and ethical tales changes the culture of Native Americans. Literary stories are generally published for public consumption. The publicRead MoreNative American Art : Understanding Native Oral Traditions3428 Words   |  14 PagesNative American Art: Understanding Native Oral Traditions Princess Edobor ARHI 367 In our world today there are many books and computer hard drives filled with the most current world histories. However, unlike the people of the west, the Native Americans did not keep chronological record of their past history.11 Since the Native Americans have no written histories, most of the history about their past come to us in form of stories passed down from their ancestors through generations. In order forRead MoreRavens Symbolic Meaning to the Inuit2201 Words   |  9 Pagesinto Ravens Symbolic Meaning to the Inuit: Contextual Analysis of Indigenous Mythology Raven was an incredible animal to the Native North American Inuit culture; he was extremely symbolic in many ways. One of the most important things Raven could do was transform; he was the barrier of magic to many, being able to transform could bring happiness to everyone. The Inuit culture believed that Raven could heal many due to his magic and great level of intelligence. Raven is the keeper of secrets, andRead MoreCoyote in Native Mythology: Thomas Kings The One About Coyote Going West4576 Words   |  19 PagesThomas Kings The One About Coyote Going West encompasses a Cherokee variant on Native Creation, the role of Coyote, the effect of white people on Natives, and a moral lesson classic to Native mythology. Also prevalent is the clichà ©d dont fix it if it aint broke idea wherein matters of concern deteriorate when tampered with. Cherokee are a Native American tribe who mainly live in the southeastern United States and in Oklahoma. They believe that are two classes of the thunder beings, thoseRead MoreEssay about Ancient Native American Traditions1474 Words   |  6 PagesAncient Native American Traditions The novel Reservation Blues does not describe or deal with real Indians. The real Native Americans were forever destroyed by the government the second that they set foot upon the makeshift reservation. That very second saw the perish of all the age-long values and traditions that, before that moment, defined, raised, and watched over every Indian boy and girl, every Indian husband and wife, and every Indian father and mother. The U.S. government easilyRead MoreTotem And The Coyote Columbus Story By Thomas King1288 Words   |  6 Pages The two stories ‘Totem’ and ‘The Coyote Columbus Story’ written by Thomas King are about the Aboriginal people of North America. Thomas King revisits the history of the Native American people in his stories and tells them in a symbolic and metaphorical manner, with his simple touch of humour. The stories â€Å"Totem† and â€Å"The Coyote Columbus Story† are based on historical events, where in they describe the real historical events which have occurred, rather than the ones written down otherwise. The

Saturday, December 28, 2019

Swot of Sika Group - 8937 Words

Sika Group Sika Group - Financial and Strategic Analysis Review Reference Code: GMDCH25387FSAS Publication Date: MAR 2009 Company Snapshot Key Information Sika Group, Key Facts Web Address www.sika.com Financial year-end December Number of Employees 12,900 Swiss Stock Exchange SIK Source: Annual Report, Company Website, Primary and Secondary Research Global Markets Direct Company Overview Sika Group (Sika) is a globally integrated groupengaged in the field of specialty chemicals. Theoperations of the company are divided into twobusiness divisions namely the construction divisionand the industry division. Sika offers processingmaterials, which are used in sealing, bonding,damping, reinforcing and protecting†¦show more content†¦.................................................................................................................................................................................................................................4 Business Description..........................................................................................................................................................................................................4 Major Products and Services..............................................................................................................................................................................................6 Overview......................................................................................................................................................................................................................6 History.......................................................................................................................................................................................................................................7 SWOT Analysis Overview.........................................................................................................................................................................................................8

Friday, December 20, 2019

John F Kennedy served as the 35th president of the United...

John F Kennedy served as the 35th president of the United States until his term tragically was cut short by a communist sympathizer on November 22, 1963. On November 22, 1963 the United States lost its innocence. The majority of Americans mourned and felt the pain of his assassination. America watched his assassin meet his own demise from their homes, and watched his widow march down the street of Washington in her husband’s funeral profession, and grown men wept when young John Jr. saluted his Fathers casket as his final goodbye. Kennedy spent the majority of his presidency trying to prevent the spread of communism in Asian countries as well as Cuba. Kennedy and his wife were seen as superstars to the public and although they mesmerized†¦show more content†¦The nation was able to trust the youthful president with telling them the absolute truth and giving them as much forewarning as possible which Kennedy will do to the best of his ability and so will Kennedys sout hern Vice President, Lyndon Baines Johnson when he assumes Kennedys role on Air Force One before federal judge Sarah Hughes in November of 1963. The American public will forever know these two as the last presidents who were honest and truthful to the nation due to the fraud and scandal imbedded into the Richard Nixon administration where history can find the first traces of shrinking belief in the government from its citizens. After the Cuban Missile Crisis it became clear how easy it would be to have a nuclear war, and eventually complete destruction of both countries. The Cuban Missile Crisis occurred after The USSR started sending ICBM’s to Cuba and aiming them at the United States. After a tense week or so in October, the crisis was solved with the conditions that Cuba would remove the missiles and the United States would remove some of their that they had strategically placed towards the USSR. With the formation of Mutually Assured Destruction in the Kennedy Administration it became painfully obvious to both citizens of the United States as well as the citizens of the Soviet Union how close and easy it wouldShow MoreRelatedThe Legacy Of John F Kennedy1142 Words   |  5 Pages The Democrat that stood with his hand on the living holy scripture would not only be known as the youngest man to enter the sacred halls of the White House, but also as the one that entrusted his heart and soul for the love of his nation. John Fitzgerald Kennedy recited what seemed like ancient words bound within the inaugural speech with more than a noticeable Boston pronunciation. The unforeseen knowledge that this young senator would be the victim of a deadly attack left the world innocent

Wednesday, December 11, 2019

Coaching Mentoring free essay sample

It is crucial for managers to see the value and understand the importance of developing individuals, teams and the overall organisation. The primary relationship in any coaching or mentoring scheme is between the coach/mentor and the individual, but this may not be the only important relationship. Other key stakeholders such as the people representing the organisation’s interests, in most cases an HR and/or learning and development practitioner, and the individual’s manager. All of these parties are interested in improving the individual’s performance and therefore their contribution to the organisation. In the case Coca-Cola Foods, a ten-part coaching and mentoring scheme was initiated. Most facilitated mentoring programmes have a formal process which defines each step and audits the ongoing success of the programme. Although these processes will differ somewhat in how they address the needs of the stakeholders, most programmes generally follow procedures similar to those below: Mentees identified: in this step, Coca- Cola Foods identifies the group of people who are eligible for the mentoring programme. We will write a custom essay sample on Coaching Mentoring or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This can be done in a variety of ways looking at certain job levels, departments, employee characteristics, etc. Once the target group is defined, specific mentees can be identified by having them volunteer, be nominated by a boss or other sponsor. Identify developmental needs: the developmental needs are determined and an individual development plan is prepared in this stage. This can be done by having the mentees disclose what they think are their developmental needs, having bosses determine these needs, and/or having skill deficiencies revealed through assessment. Identify potential mentors: this step produces a pool of individuals who can serve as mentors. They may volunteer for the role, may be chosen by a mentee, or may be recruited by senior managers. Prior to selection, a mentor’s general ability and willingness to handle the role should be assessed. Mentor/mentees matching: a mentor is selected for a specific mentee after considering the skills and knowledge needed by the mentee and the ability of the mentor to provide practice or guidance in those areas. Compatibility of styles and personalities can be critical. Mentor and mentee orientation: before the start of the mentoring relationship, an orientation is held for both the mentors and mentees. For mentors this orientation covers time commitments, types of activities, time and budget support, the relationship with the natural boss, reporting requirements and the mentee’s responsibility for the development. Contracting: a clear agreement is an essential foundation for a good mentoring relationship. It includes a development plan, confidentiality requirement, the duration of the relationship, frequency of the meetings, time to be invested in mentoring activities by each party, and the role of the mentor. Periodic meetings: most mentors and mentees meet for performance planning, coaching, and feedback sessions. The frequency can be determined by the nature of the relationship and by geographical proximity. At these meetings, both parties are candid about progress of the process. Periodic reports: it will be easier to evaluate the success of the mentoring programme if periodic status reports are by both the mentor and mentee. Depending on the level of formality in the programme, this step may or may not occur. Conclusion: a mentoring relationship concludes when the items delineated in the initial agreement have been accomplished or when time/business/budget constraints will prevent the relationships from continuing. It may also be concluded when one of the pair believes it is no longer productive for them to work together. Evaluation and follow-up: after the relationship concludes, both the mentor and mentee are questioned, via interviews or other assessment instruments, about the value of the process, timing, logistics, time constraints and any other valid concerns that could affect the mentoring process. Communication is a plays a major role in building a coach/coachee relationship. Both parties can benefit from analysing a number of key skills (active listening and questioning

Wednesday, December 4, 2019

Marketing and Management Durex Invisible Collection

Question: Discuss about the Marketing and Management Durex Invisible Collection. Answer: Introduction There has been a rise in the sexually transmitted disease in the society that is resulting from unprotected sexual intercourse (Goodnough, 2016). Unwanted pregnancy and abortion is having a negative effect on the health of the women. Company background Durex has more than 80 years of experience in manufacturing condoms. They use the finest raw materials and are electronically tests by filling in air to test the strength of the condoms. Currently Durex is regarded as manufacturer of worlds number one condoms. Product background Durex aims at promoting good health and well-being of the individuals with its invisible collection (Durex.com.sg, 2017). With the ultra thin texture, pleasant smell and sensitivity, it will help in having a safe and pleasant sexual intercourse among the individuals. The report will look into the marketing mix that has been applied by Durex and provide recommendations on the way they can improve their business. Condoms can tear if the user is not able to use it properly. Use of condoms can cause rashes in the skin depending on the skin of the users. Marketing mix Product To promote the product, Durex invisible collection promotes the importance of condoms. They promote the issues with sexually transmitted diseases and the human immunodeficiency virus that will ultimately result in AIDS. Once the customers will understand the importance of condoms, the business will enhance. With the invisible collection, Durex ultra thin condoms that will give a natural feeling as if the condom is hardly there. The core product will be the benefit that they will get. The consumers will be saved from the sexually transmitted diseases. The customers will understand the quality of the products when they will use the condoms. When the customers will use the condoms, they will get to know the actual product. The satisfaction of the customers will form the augmented product. It will be convenient for the consumers to buy the condoms are available both online and at the medical store. The product will be introduced to the customers; they will grow when the customers will get to know that the condoms are perfect for sensitive skins. It will be able to attract more customers. The customers will be satisfied with the products, once they will see that the Durex is living up to the expectation, it will reach the maturity level. The sale of Durex might decline due to number of competitors in the field. Competitors like Manforce and Moods are will make the situations tough for Durex. Place The place of selling and promotion of the product is online as well as offline. The customers will be able to buy at the medicine shop and if any consumer has any problem with the buying the product from the store, they can buy them online as well. They can place the products in events organized by colleges and private organizations. If they make the products as something as common as any other commodity, people will not shy away from using condoms or buying them (Hollensen, 2015). A number of distribution strategies would have helped the company. However, the distribution with the help of retailers and dealers would have helped them to stay ahead in the race. Price Durex invisible collection can use the price skimming strategy (Lusch Vargo, 2014). Flavored condoms and good smelling condoms are quite common in the market. The invisible collection will have better features than the competitors. Durex promotes the fact that the invisible collection will have sensitive condoms that will prevent from having any infection, as it is one of the sensitive parts of the human body. Even though, being the early bird will help the company, yet Durex invisible collection can make use of skimming pricing strategy. However, they can make use of psychological pricing as well. For example, if the price $10, then they can make it $9. In this way, the customers will think that they are paying less than they are paying for other companies (Clark et al., 2016). As the number of competitors, the pricing strategy of the company will be competitive base. They will look into the tactics applied by other companies and varieties of products and based on that they will have to change the pricing strategy. Price adjustments will be done by keeping in mind the discounts and the offers. Durex is working in a competitive market and hence competitive marketing will help the company to stay ahead of the race. However, while pricing the products should not compromise with the quality of the products. Promotion Direct selling Durex keeps a track of the customers through their sting online presence. Once they saw a post that a blogger with 3,00,00 followers had a fight with his girlfriend. Seeing the post, Durex had sent the bloggers a bunch of flowers, a pack of Durex condoms with the picture of the blogger (Piskorski, 2014). The picture was posted among the followers and the promotional activity paid off and the company was able to gain huge amounts of clients. Advertising Durex can make serious advertisements to promote their products (Hollensen, 2015). Talking about condoms is still a taboo in many parts of the world. If they promote the products by saying it is necessary it will help the company to gain the interest of the older generation (Lusch Vargo, 2014). Personal selling Personal selling is one of the best ways to create a bond between the clients and the company. Durex will go and meet the client and the sales executive will be present to sell the condoms. The people in the society are not able to accept the fact that condoms are necessary. Sales executive will highlight the positive side of using condoms from Durex. The sales executives will be able to convey the message and hence the customers will be able to understand the importance of using condoms. Durex promotes that the fact that they have a huge varieties of condoms to choose from. They keep a neutral pricing that would not be too high or too low for the customers. Figure 1: Positioning map of Durex (Source: Durex.com.sg, 2017) The positioning map suggests that there are varieties of products by Durex and neutral pricing of the products. However, they Scan change some of the aspects and can make use of a new positioning map. They can keep the price of the products same, but they can promote that their products are hugely reliable (Clark et al., 2016). Figure 2: New positioning map of Durex (Source: Created by author) Recommendations The marketing mix of Durex has helped the company to stay ahead of the race. However, it has been recommended that they should make use of serious advertisements to enhance their business. Placing themselves in the events will help them to gain more customers. In addition to giving varieties, they should promote the reliability of the products. Once they will gain the confidence of the customers, the business of the company will rise. Psychological pricing will help them in making the customers believe that they are getting the products at a lesser price from Durex than other companies. It has also been recommended that Durex should segment the customers and target the men who are aged between the age group of 16-35 years. In this way, they will be to spread awareness among the age group where the need of the product in most. References Clark, T., Ferrell, O. C., Hartline, M., Sheth, J., Stewart, D. (2016). Where/How Does Marketing Fit? What Is Marketings Place in the Firm and Within the Family of Business Disciplines?. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 199-202). Springer International Publishing. Durex.com.sg,. (2017).Durex Invisible Condoms | Our Thinnest Ever Condom.Durex.com.sg. Retrieved 12 February 2017, from https://www.durex.com.sg/products/condoms/invisible-extra-sensitive/ Goodnough, A. (2016).Reported Cases of Sexually Transmitted Diseases Are on Rise.Nytimes.com. Retrieved 12 February 2017, from https://www.nytimes.com/2016/10/20/us/reported-cases-of-sexually-transmitted-diseases-are-on-rise.html?_r=0 Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Piskorski, M. (2014).Selling Condoms in China? How Going Social Helped Durex Win the Market..Recode. Retrieved 12 February 2017, from https://www.recode.net/2014/7/2/11628540/selling-condoms-in-china-how-going-social-helped-durex-win-the-market